Headshot vs a full branding shoot - what’s better for your business?

Updated: Apr 7

So what types of photographs do you actually need for your business? What will a benefit you more - a headshot or a full branding shoot?

Simple answer - the more photographs you have, the more content you have; the easier it is to show your customers what you do, your story and your values. But there’s pro’s and con’s to both a headshot shoot and a full personal branding shoot, and they benefit your business in different ways.

What’s the difference between a headshot shoot and a personal branding shoot?

A headshot shoot is a short 20-minute shoot which happens on a specific day in a location arranged by Lucy, from which you get three relaxed headshot images. I put on headshot days 2-3 times a year in a variety of locations.

Personal branding shoots are 2-hour shoots which can take place whenever and wherever suit your business. We take a look into your brand, values and customers to create images which are as varied and as useful for your business as possible. The range of images would include relaxed headshots, product shots, action shots, details and more.

So which is better for you?

Headshot shoots

  • Your headshot is your first chance to say hello to your customers, it's the bare minimum of photographs that you need for your business.

  • Headshot shoot days are great when you know you need a photo of you, but haven’t really started your business yet, or focused in on what your brand and values are.

  • At just £45 Headshot days are great when you are on a tight budget.

  • They are quick shoots so great if you have a busy schedule.

  • They are great if you’ve had a personal branding shoot before but want an updated headshot - maybe you’ve changed your hair or want a headshot taken in a different season than your full shoot.

The next headshot day is in the planning and will take place late Jan/early Feb. Pop me an email if you want to be the first to know when the date is released - lucyhannahphotography@gmail.com

If you’re unsure of whether you need a headshot, take a look at this post - the importance of a headshot.

Personal branding shoots

  • Personal branding shoots are an in-depth look at your business. Not only do they give you the opportunity to say hello to your audience, but the range of images allows you to show behind the scenes, your process, your expertise and your worth.

  • From a shoot, you’ll come away with at least 40 images - so loads of content to use!

  • Personal branding shoots can help strengthen your brand by providing cohesive imagery that can be used across all digital and printed marketing materials

  • Personal branding photographs can increase customers confidence in your business - they help you look more professional and show that you care about your business.

  • With current pricing starting from £120 for a two-hour shoot, they are an extremely affordable option for small businesses.

  • They can be flexible and take place in several locations, with several outfit changes to give you a wide range of variety in your images.

Want to see an example of a Personal Branding shoot? Take a look at Candle Collective UK's shoot here

Unsure if a shoot can help your small business? Find 5 ways personal branding photography can boost your business here.

If you have any questions about Headshot days or Personal branding shoots, get in touch lucyhannahphotography@gmail.com

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